In interior design, the goal isn’t more leads—it’s better ones. Someone browsing inspiration can click an ad just as easily as a homeowner ready to renovate, but only one becomes a client. For Rêve, where projects often involve six-figure material budgets, a single qualified lead is worth far more than a low cost per click.
Midland is a small, tightly-bounded local market, and interior design isn’t an impulse purchase — it spans several big, considered decisions. Holding cost per lead low and consistent in that kind of market, without letting volume or quality slip, is the core problem to solve.
We targeted high-intent flooring and tile queries, the natural entry point to a full design project. Spend stayed focused on Rêve’s service area around Midland, Ontario. Automated bidding held cost per lead steady, near $43, month after month. Once a click landed, the page itself did its job: clear, fast, and built to convert, which is a big part of why cost per lead stayed low.
Interior design projects are high value investments where a single qualified lead can generate significant long term revenue. By targeting buyers actively searching for premium flooring and interior design services, the campaign delivered exceptional commercial results, including a $16,500 project sale, over $116,500 in total opportunity, and a 22x return on ad spend.
Design package sold
Total opportunity, one lead
Return on May's ad spend
With offices in Collingwood Ontario, Toronto Ontario, and Houston Texas, Canopy Media supports businesses across the USA and Canada as a trusted HubSpot Partner. We work with companies looking to improve visibility, streamline operations, and build systems that scale with their growth.
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