Heading into peak pool season, Pool Products Canada needed to grow online sales fast. Seasonal demand was climbing and the window to capture it was narrow, but their paid social program wasn’t set up to scale profitably at that pace. The business needed significantly more orders and more revenue, quickly, without letting acquisition costs rise in step with spend.
Paid social was already generating purchases, but at roughly $24 per order, spending more simply meant paying more for each sale, so profitable scaling was hard. Compounding it, too much of the traffic reaching product pages never converted. The ads were doing their job bringing shoppers in, but weak landing-page experiences were letting them slip away before checkout.
Canopy Media rebuilt the paid social program around relevance and efficiency. We synced the full product catalog to Meta and launched dynamic ads that put the right products in front of the right shoppers, while rebuilding product landing pages to load faster and convert better. The result: nearly triple the orders and 85% more revenue in a single month, at a 62% lower cost per sale.
The results delivered strong, profitable growth during the most important part of the pool season. In just one month, Pool Products Canada increased purchases by 174.19% and generated 84.68% more purchase revenue, while reducing the cost per purchase by 61.93%.
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With offices in Collingwood Ontario, Toronto Ontario, and Houston Texas, Canopy Media supports businesses across the USA and Canada as a trusted HubSpot Partner. We work with companies looking to improve visibility, streamline operations, and build systems that scale with their growth.
Every successful business starts with the right strategy. Whether you need SEO, paid advertising, website development, CRM implementation, or a complete digital marketing solution, our team helps businesses generate more leads and achieve sustainable growth.
