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Online shoppers abandon carts more than 70 percent of the time, usually over an unexpected shipping cost, a slow checkout, or a lack of trust at the final step, and mobile shoppers abandon even more than desktop. Speed compounds this: a tenth of a second improvement in mobile load time can lift conversion by more than 8 percent, so a slow store is a revenue leak. Product discovery is shifting too, with AI Overviews appearing on more shopping searches and shoppers asking AI tools directly for recommendations.
For a store, that means marketing now has to work on search visibility, a fast and trustworthy checkout, and increasingly, being the product an AI assistant recommends.
Most stores have tried at least one of these in isolation, a paid campaign with no landing page built to convert, or an SEO push with a checkout that quietly loses a third of buyers. Here is how we bring these pieces together.
Ecommerce SEO Organic visibility for category pages, product pages and buying guides, built around how shoppers actually search, from broad research terms to specific product and comparison queries.
Ecommerce PPC and Shopping Ads Google Shopping, Search and Performance Max campaigns, along with paid social, managed around actual return on ad spend rather than clicks or impressions.
Ecommerce Web Design Fast, mobile first storefronts on Shopify, WooCommerce or a custom platform, built around product discovery and a checkout that does not leak sales at the last step.
Conversion Rate Optimization Testing and refinement across product pages, cart and checkout to close the gap between the traffic you already have and the revenue it should be producing.
Email and Marketing Automation Abandoned cart flows, post purchase sequences and lifecycle email that turn one time buyers into repeat customers, built and managed inside the platforms you already use.
Analytics and Attribution Reporting built around revenue, average order value and customer acquisition cost, so you can see which channels are actually profitable rather than just which ones drive traffic.
Whether a store needs an SEO agency for ecommerce or the best ecommerce SEO agency for its situation, the need is the same: organic visibility that produces revenue, not just rankings on terms nobody buys anything for. Ecommerce SEO also carries scale challenges other industries don’t, from duplicate content across filtered catalog pages to seasonal products leaving broken links behind.
“Best” is a fair question, but not one we’ll answer with a claim. Here is what we think is actually worth evaluating in an ecommerce SEO partner.
Shopify, WooCommerce, BigCommerce and custom builds each handle URLs, pagination and technical SEO differently.
We work across major ecommerce platforms and adapt technical recommendations to how your specific platform actually behaves.
We build indexation, internal linking and content strategy around catalog scale, not a single landing page.
We report on organic revenue and conversion rate by page type, alongside traditional visibility metrics.
SEO working in isolation from paid media and conversion optimization tends to underperform its potential.
SEO strategy is built alongside PPC and CRO planning, not handed off as a separate workstream.
Product discovery is increasingly happening inside AI assistants, not just traditional search results.
We build structured data and content clarity that supports both classic rankings and AI product visibility.
Canopy Media's Approach
We work across major ecommerce platforms and adapt technical recommendations to how your specific platform actually behaves.
Canopy Media's Approach
We build indexation, internal linking and content strategy around catalog scale, not a single landing page.
Rankings and organic sessions do not tell you whether SEO is actually paying for itself.
Canopy Media's Approach
SEO working in isolation from paid media and conversion optimization tends to underperform its potential.
Canopy Media's Approach
SEO strategy is built alongside PPC and CRO planning, not handed off as a separate workstream.
Product discovery is increasingly happening inside AI assistants, not just traditional search results.
Canopy Media's Approach
We build structured data and content clarity that supports both classic rankings and AI product visibility.
A store’s design has one job: turn an interested visitor into someone who completes checkout, through fast load times, clear product information, and a checkout flow that removes friction. We build responsive, mobile first storefronts with clean navigation and streamlined checkout, reducing common abandonment points like surprise shipping costs and forced account creation, whether you run Shopify, WooCommerce or a custom platform.
For growing stores, we also plan site architecture for scale, so adding hundreds of new products later doesn’t mean rebuilding the foundation.
DTC and Consumer Brands Fast moving, brand driven marketing where paid social, influencer adjacent content and a strong on site experience often drive as much revenue as search.
Multi-Brand and Multi-Storefront Retailers Coordinated SEO and paid strategy across multiple sites or storefronts without cannibalizing your own rankings or ad spend against yourself.
B2B Ecommerce Longer buying cycles, account based purchasing and a need for detailed product and specification content that supports a slower, more considered decision.
Subscription Commerce Marketing built around both acquisition and retention, since a subscription business succeeds or fails on repeat revenue as much as first time sales.
Marketplace Sellers Building an Owned Store Strategy for brands moving beyond Amazon or Etsy toward an owned storefront, where you control the customer relationship, the data and the margin.
Selling across the border means different rules and buying behaviour, not just two currencies.
Canada’s Anti-Spam Legislation requires opt in consent for commercial emails, stricter than the US opt out approach. Cross border shipping, duties and GST or HST also shape checkout, where unexpected costs are a top reason for cart abandonment.
US email marketing follows CAN-SPAM’s opt out model, still requiring clear unsubscribe options. State sales tax nexus is worth reviewing with your accountant as multi-state orders grow, and intense keyword competition in large US markets raises the value of conversion optimization.
Store and Market Audit
Audit We review your store’s current SEO, paid campaigns, conversion rate and checkout experience, alongside how your category and competitors are performing in search and paid results.
Strategy and Priorities
Strategy We identify whether the fastest path to more revenue is SEO, paid media, a CRO focused redesign, or a combination, and build a plan around your catalog size, margins and growth goals.
Build and Launch
Build Our team executes the plan, from technical SEO and campaign builds to storefront changes and email automation, keeping you informed at each stage.
Measure and Refine
Traffic and impressions are easy to report and feel good about, but they don’t say whether the store is more profitable than last quarter. We report on revenue, conversion rate, average order value and customer acquisition cost by channel, and for multi-storefront or multi-brand retailers, broken out by store or brand rather than one blended number.
AOV Growth
Avg. ROAS
TOTAL REVENUE
CONVERSION RATE
An ecommerce digital marketing agency manages the channels that turn store visitors into paying customers. That typically includes SEO, paid media, web design, conversion rate optimization and email marketing, coordinated as one strategy rather than separate tasks handled by different vendors.
Ecommerce SEO has to account for large product catalogs, filtered and paginated category pages, seasonal or discontinued products, and buying focused search intent, all of which create technical and content challenges that a typical business website does not face at the same scale.
Yes. Conversion rate optimization is central to how we approach ecommerce marketing, since driving more visitors to a store with a weak checkout or slow product pages usually just increases the cost of the same missed sales.
Yes. We work across major ecommerce platforms and adapt our technical and design recommendations to how your specific platform handles product pages, checkout and site structure.
Product discovery is increasingly happening inside AI tools and AI generated search summaries, not just traditional search results. We build structured data, clear product content and authority signals that support visibility in both classic search and AI powered product recommendations.
Yes. We have teams based in Toronto, Collingwood and Houston, and build strategy around the tax, shipping, email compliance and buying behaviour differences relevant to where your customers actually are.
Timelines vary based on your catalog size, current visibility and competition, and we do not guarantee specific rankings or revenue outcomes. Many stores see measurable movement in visibility and conversion activity within the first few months, with broader organic growth typically building over six to twelve months.
Whether you are a single storefront trying to fix a leaky checkout or a multi-brand retailer trying to bring SEO, paid media, design and email into one coherent strategy, we can walk through what is working, what is not, and what a realistic plan looks like for your store.
