Digital Marketing Agency for Contractors Who Want the Phone to Ring
When someone’s furnace quits or their roof starts leaking, they pull out their phone and pick from whoever shows up first and looks legitimate. That decision takes about ninety seconds. Canopy Media makes sure you are in it, and that the call actually turns into a booked job.
Contact Us
4.9 - 200+ reviews
15,000+
Leads Generated
15+
Years of Experience
What We Actually Do for Contractors
No packages, no dashboards nobody reads. Six things that put your trucks where the work is.
Local SEO, from the map pack to service area pages
Most local jobs are won in the map pack, and that comes down to proximity, reviews, categories and how completely your profile is filled out, so we manage all of it including the photos, the service list and the questions homeowners post on your listing. Underneath that, one page listing twelve services across ten towns ranks for none of them. We build proper pages for the work you want more of and the neighbourhoods you want it in, written like someone who has been on the job rather than stuffed with town names.
AI search optimization
Homeowners now ask ChatGPT whether to repair or replace the furnace, and Google answers “best roofer near me” at the top of the page before a single listing appears. Those answers get assembled from your reviews, your Google Business Profile and how clearly your pages explain the work. We structure all three so you are the company that gets named, not the one mentioned underneath it.
Google Ads and Local Services Ads
Paid search covers the emergency calls that will not wait for rankings. We run search campaigns aimed at replacement and repair intent, and set up Local Services Ads where your trade qualifies, which puts you above everything else on the page with a verification badge attached.
Websites built to get the call
Contractor sites lose jobs in predictable ways, usually a slow homepage, a phone number that is not tappable, no financing information and no sign of who you are. We fix those first, because sending traffic to a site that cannot close is just expensive.
Reviews and reputation
Review count and recency move rankings and close deals at the same time. We set up the ask so it happens automatically after a completed job, monitor what comes in, and help you respond to the difficult ones without making things worse.
Call tracking, CRM and follow up
Most contractors lose more revenue to missed calls and unquoted estimates than to bad marketing. We track every call and form to its source, flag the ones nobody answered, and build the follow up that turns a quote sitting in limbo into signed work.
Trades We Work With
Roofing
Storm response campaigns and replacement searches, plus the local visibility that keeps you booked between events.
HVAC
Seasonal campaigns built around the heat waves and cold snaps that drive emergency calls, with maintenance plan promotion year round.
Plumbing and electrical
Emergency visibility for the searches that happen at eleven at night, balanced against higher value panel and repipe work.
Remodelling and renovation
Portfolio driven marketing for kitchens, baths and additions, aimed at homeowners who research for months before committing.
Landscaping and hardscaping
Spring booking campaigns and design build visibility, with content that shows finished work rather than describing it.
Concrete, paving and foundations
Local search coverage across your service radius for driveways, repairs and structural work that homeowners rarely shop far for.
Windows, doors and exteriors
Campaigns tied to rebate and efficiency programs, with quote request flows built for in home consultations.
Restoration and emergency services
Around the clock visibility and fast routing, because in restoration the first company to answer usually gets the job.
How We Get Started
1
Week 1
Find out where the money is
We look at which jobs actually make you money, which ones you take because the phone rang, and where your crews have capacity. Then we check what you currently rank for, who is beating you in the map pack and what they are doing that you are not.
2
Weeks 2 to 6
Fix the leaks
Google Business Profile, site speed, tracking, forms and the pages that are already getting traffic but not converting. This stage usually produces more booked jobs without a single extra visitor, which is why we do it before spending anything on ads.
3
Months 2 to 6
Turn on demand
Paid search and Local Services Ads start bringing calls in weeks while the service area pages and review engine build the organic side that lowers your cost per job over time. Both run together so you are never waiting on rankings to keep crews busy.
4
Ongoing
Tighten and grow
We review what produced booked jobs versus what produced noise, cut the sources that waste your time, and push into new services or towns once the core is holding steady. Reporting is calls, booked jobs and cost per job.
Contractor Marketing Questions We Get Asked
What does a digital marketing agency for contractors actually do?
AI search optimization services help your business get found, cited and recommended by AI tools like ChatGPT, Perplexity and Google's AI Overviews. This includes generative engine optimization, answer engine optimization, structured data, and content built to answer real questions directly.
How do you keep out the price shoppers?
Traditional SEO focuses on ranking in a list of search results. AI search optimization focuses on being the source an AI tool actually cites or recommends in a generated answer, which depends on structure, clarity and authority signals rather than ranking position alone.
Our season is brutal and then it dies. Can marketing fix that?
An AI search optimization agency audits your current visibility across AI platforms, restructures content and schema so it can be understood and cited, builds authority through consistent mentions, and tracks how often your business is referenced in AI generated answers.
How fast will we see leads?
Yes. We build AI search strategies for ecommerce brands, professional service firms, healthcare providers and B2B companies across Canada and the United States, adapting the approach to how customers in each industry actually search.
Do Local Services Ads work in Canada, or is that a US only thing?
Timelines vary based on your current visibility and content foundation, and we do not guarantee specific citations or rankings. Many businesses see measurable improvement in structured data health and content clarity within the first few months, with citation visibility building over time.
What does it cost?
Yes. We support businesses throughout Canada and the United States with teams in Toronto, Collingwood and Houston.
Let's Find Out Where Your Calls Are Going
Bring your last three months of numbers and we will show you what a homeowner in your service area sees when they search for your trade, who is taking the jobs you should be getting, and what a digital marketing agency for contractors should be accountable for in your first year. No pitch deck. Just a straight look at the gaps.