Most practices do not need more phone calls. They need more of the cases they are set up to do well, booked into the time they actually have open. Canopy Media helps dental practices get found by nearby patients, present themselves properly within their college’s advertising rules, and stop losing booked appointments at the front desk.
Canopy Media helps dental practices get found by nearby patients, present themselves properly within their college’s advertising rules, and stop losing booked appointments at the front desk.
Six things, aimed at the treatments you want more of rather than whatever happens to generate a call.
Nearly every new patient search is local, and the map pack decides most of them based on proximity, review volume, categories and how complete your listing is. We manage the profile properly, including photos, services, hours and the questions people post on it, then build the neighbourhood and treatment pages underneath it so you rank for more than your practice name.
Patients now ask ChatGPT what a cracked molar might cost or whether they need a specialist, and Google answers a lot of those questions before any listing appears. Those answers are assembled from reviews, your profile and how plainly your pages explain treatments. We structure all three so your practice is the one named in the answer rather than the one below it.
Broad campaigns for “dentist near me” burn budget on patients you were going to get anyway. We build campaigns around the treatments with open capacity and real margin, whether that is implants, clear aligners, emergencies or new family patients, and we cut the searches that fill your schedule with work you would rather refer out.
Dental sites lose patients at predictable points, usually an unclear insurance and payment story, a booking form that asks too much, no photos of the actual team and nothing addressing nervous patients. We design and build around those moments, with online booking, new patient information and fast pages that work properly on a phone.
Review volume and recency move local rankings and reassure anxious patients at the same time. We set up the request so it happens naturally after an appointment, monitor what comes in and help with difficult responses. We also keep the approach inside the advertising standards your regulatory college sets, which rule out a lot of what American dental marketing takes for granted.
The cheapest growth in most practices is already in the patient list. We build the recall and reactivation sequences that bring lapsed patients back, track every call and form to its source, and flag the ones nobody answered or booked. A practice that answers its phone reliably usually outperforms one that simply spends more.
Steady new patient flow from the surrounding neighbourhoods, with recall systems that protect the hygiene base you already have.
Location level visibility and reporting that shows which sites are producing, without offices competing against each other in search.
Campaigns built around consultation bookings for both adult aligner cases and parents researching treatment for teens.
Higher value case acquisition, with content that answers cost, healing and candidacy questions before the consultation.
Visual marketing that shows outcomes responsibly, aimed at patients who research for months before booking anything.
Visibility aimed at parents choosing a first dental home, with messaging built around comfort and convenience rather than clinical detail.
Programs that support referring dentist relationships while building the direct patient visibility that reduces referral dependence.
Launch visibility from a standing start, covering profile setup, local presence and the early reviews that make a new listing competitive.
Week 1
We start with what your chairs are doing. Which treatments have open capacity, which ones you want more of, what a new patient is worth to you and where the schedule has holes. Then we look at your current visibility, your review profile and the practices taking the searches you should be winning.
Weeks 2 to 6
Google Business Profile, booking flow, insurance and payment information, page speed, call tracking and the treatment pages that are already getting traffic without producing appointments. This stage frequently adds booked patients before a dollar goes to advertising.
Months 2 to 6
Paid search starts producing consultations within weeks while local SEO, treatment pages and the review engine build the organic presence that lowers your cost per patient over time. Recall and reactivation run alongside, because returning patients cost far less than new ones.
Ongoing
We review which campaigns and pages produced booked treatment rather than enquiries, reduce the sources that fill the schedule with low value work, and expand into new treatments or locations once the core is holding. Reporting is calls, booked appointments and case mix.
AI search optimization services help your business get found, cited and recommended by AI tools like ChatGPT, Perplexity and Google's AI Overviews. This includes generative engine optimization, answer engine optimization, structured data, and content built to answer real questions directly.
Traditional SEO focuses on ranking in a list of search results. AI search optimization focuses on being the source an AI tool actually cites or recommends in a generated answer, which depends on structure, clarity and authority signals rather than ranking position alone.
An AI search optimization agency audits your current visibility across AI platforms, restructures content and schema so it can be understood and cited, builds authority through consistent mentions, and tracks how often your business is referenced in AI generated answers.
An AI search optimization agency audits your current visibility across AI platforms, restructures content and schema so it can be understood and cited, builds authority through consistent mentions, and tracks how often your business is referenced in AI generated answers.
Yes. We build AI search strategies for ecommerce brands, professional service firms, healthcare providers and B2B companies across Canada and the United States, adapting the approach to how customers in each industry actually search.
Timelines vary based on your current visibility and content foundation, and we do not guarantee specific citations or rankings. Many businesses see measurable improvement in structured data health and content clarity within the first few months, with citation visibility building over time.
Yes. We support businesses throughout Canada and the United States with teams in Toronto, Collingwood and Houston.
Bring your last three months of new patient numbers and we will walk through what someone in your area sees when they search for a dentist, which practices are taking the cases you want, and what marketing for dental practices should realistically deliver in your first year. No pitch deck, just a straight read on the gaps.
